Day Two

Reboot | Post-Covid changes to the business research landscape

July 1 – 12:15 to 13:00pm

Ben Longman



About this session

The presentation will look at some of the key themes that will affect the business research landscape in 2021 and post-COVID-19.

It will cover issues such as technologies, the role of the analyst, data acquisition and commoditisation, how demand for information is changing and what we can expect to see happen in the sector over the next five years.

About Ben

Ben Longman is the founder and MD of Trendtype, a specialist intelligence provider and consultancy focused on African markets.

He previously was Managing Director of Informa’s consumer and retail business intelligence division and led Datamonitor’s Business Insights strategic reports business.

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